Macro on rocks.
Myprotein, an online sports nutrition brand, has just teamed up with Southern Comfort to launch a pair of protein powders that taste like whiskey cocktails – they contain whiskey.
Not that you couldn’t add whiskey to it – in fact, Arnold Schwarzenegger has admitted to mixing some booze into his protein shakes.
The collaboration comes in two flavors: Whiskey Sour and Old Fashioned. They have 300mg of caffeine, 3.2g of Beta Alanine and 6g of L-Citrulline Malate and are priced at $44.99 per pack.
“Our existing Origin Pre-Workout is hugely popular with our core consumers, so it’s great to be able to further elevate the range with this flavor variation collaboration with Southern Comfort. It’s a perfect overlap as both brands bring an approachable confidence to their respective industries,” said Neil Mistry, CEO of THG Nutrition, in a press release.
What if you wanted to use it as part of a real old fashioned and pour some real whiskey?
Schwarzenegger is a fan, admitting to Men’s Health that he likes to add tequila or schnapps to his protein shake. His “so delicious” recipe includes almond milk, cherry juice, bananas, protein powder and a raw, unpeeled egg — and alcohol.
“I sometimes put in schnapps, sometimes I put in tequila, it just gives it a little extra flavor,” he said.
According to Business Insider, he thinks the alcohol may help the protein get into his bloodstream faster.
However, a 2014 study suggests that drinking alcohol reduces the body’s ability to build muscle and impairs recovery.
“Alcohol consumption can negatively affect your body’s ability to absorb and use protein,” said Dr. Arielle Kemps for FeastGood.com. “Alcohol can reduce the secretion of pancreatic enzymes that break down proteins into amino acids, resulting in an inability to effectively absorb proteins.
“Additionally, alcohol can reduce absorption by damaging the cells that line your stomach and small intestine. These cells are responsible for protein absorption.”
None of this has stopped brands from experimenting with it. In 2022, beer brand Protochol Beverage debuted a canned protein drink with 11 g of protein and 8% ABV. Comes in three flavors: Pineapple Pump, Swoleberry and Orange County.
In the same year, sports drink brand Pulp Culture released its own protein bar, BUILD by Pulp Culture+, although it no longer appears to be available.
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Image Source : nypost.com